Career City Fest 2K24
Career City Fest 2K24
Career City Fest 2K24
Visa Cashless Forum is one of Visa’s flagship events in the CISSEE region, focused on the latest trends in the financial sector.
Visa Cashless Forum is one of Visa’s flagship events in the CISSEE region, focused on the latest trends in the financial sector.
CLIENT
CLIENT
Skill Event Marketing Company
Skill Event Marketing Company
ROLE
ROLE
ROLE
Lead Designer
Lead Designer
Lead Designer
YEAR
YEAR
2024
2024
LIVE PROJECT
LIVE PROJECT
LIVE PROJECT
BACK
BACK
Event Design
Event Design
3D Design
3D Design
Print Design
Print Design
VISITORS
VISITORS
200+
200+
COMPANIES
COMPANIES
30+
30+
SPEAKERS
SPEAKERS
150+
150+
3D Stage & Press Wall Design
3D Stage & Press Wall Design
Printing Design
Printing Design
Lead
Designer.
Lead
Designer.
I was the lead designer and the main owner of the event’s visual identity. I created the first approved key visual, built the template system for production, and handled the most critical deliverables, including original concepts, motion assets, and 3D stage/booth applications. I also created reusable templates and handed them off to junior designers to scale production while keeping the system consistent.
I was the lead designer and the main owner of the event’s visual identity. I created the first approved key visual, built the template system for production, and handled the most critical deliverables, including original concepts, motion assets, and 3D stage/booth applications. I also created reusable templates and handed them off to junior designers to scale production while keeping the system consistent.
I was the lead designer and the main owner of the event’s visual identity. I created the first approved key visual, built the template system for production, and handled the most critical deliverables, including original concepts, motion assets, and 3D stage/booth applications. I also created reusable templates and handed them off to junior designers to scale production while keeping the system consistent.
my role
my role
categories
categories
categories
Career City Fest required high-volume production under tight deadlines, across many touchpoints: social content, large-format print, screens, and multiple venue zones. The identity needed to feel technological and energetic, stay readable at scale, and remain consistent even when content changed daily.
Career City Fest required high-volume production under tight deadlines, across many touchpoints: social content, large-format print, screens, and multiple venue zones. The identity needed to feel technological and energetic, stay readable at scale, and remain consistent even when content changed daily.
Career City Fest required high-volume production under tight deadlines, across many touchpoints: social content, large-format print, screens, and multiple venue zones. The identity needed to feel technological and energetic, stay readable at scale, and remain consistent even when content changed daily.
Challenge
Challenge
Approach.
Approach.
Approach.
I built a modular system with clear hierarchy rules so the key visual could generate dozens of formats quickly, and multiple designers could produce assets without breaking consistency.
I built a modular system with clear hierarchy rules so the key visual could generate dozens of formats quickly, and multiple designers could produce assets without breaking consistency.
I built a modular system with clear hierarchy rules so the key visual could generate dozens of formats quickly, and multiple designers could produce assets without breaking consistency.
challenge & approach
challenge & approach
Key Visual
& Identity System.
Key Visual
& Identity System.
Key Visual
& Identity System.
showcase
showcase
showcase
The identity was designed as a flexible framework rather than a single poster. It combines strong typography, structured layout blocks, and a consistent visual language that stays recognizable across any format, from phone screens to large venue prints.
The identity was designed as a flexible framework rather than a single poster. It combines strong typography, structured layout blocks, and a consistent visual language that stays recognizable across any format, from phone screens to large venue prints.
The identity was designed as a flexible framework rather than a single poster. It combines strong typography, structured layout blocks, and a consistent visual language that stays recognizable across any format, from phone screens to large venue prints.
Real Life
Implementation.
Real Life
Implementation.
The final identity was deployed across the entire event experience - outdoor campaign placements, venue zones, stage screens, booths, and printed navigation. Seeing the system hold up in real life (distance, lighting, crowd movement, fast updates) was a key success metric for this project.
The final identity was deployed across the entire event experience - outdoor campaign placements, venue zones, stage screens, booths, and printed navigation. Seeing the system hold up in real life (distance, lighting, crowd movement, fast updates) was a key success metric for this project.
The final identity was deployed across the entire event experience - outdoor campaign placements, venue zones, stage screens, booths, and printed navigation. Seeing the system hold up in real life (distance, lighting, crowd movement, fast updates) was a key success metric for this project.
showcase
BACK TO ALL PROJECTS
main design
partner post
Speaker post
information post 01
SPEAKER POST 2
information post 02
Social Media
System.
Social Media
System.
Complete template system for speakers, partners, schedules, and battle posts. Built to solve a critical problem from 2024: the lead designer was a bottleneck. This system enabled our expanded team to produce 15+ posts daily for six months while keeping everything visually consistent.
Complete template system for speakers, partners, schedules, and battle posts. Built to solve a critical problem from 2024: the lead designer was a bottleneck. This system enabled our expanded team to produce 15+ posts daily for six months while keeping everything visually consistent.
Complete template system for speakers, partners, schedules, and battle posts. Built to solve a critical problem from 2024: the lead designer was a bottleneck. This system enabled our expanded team to produce 15+ posts daily for six months while keeping everything visually consistent.
showcase
showcase