Career City Fest 2K25
Career City Fest 2K25
Career City Fest 2K25
Armenia's premier career festival bringing together job seekers, leading companies, and industry experts for three days of networking and opportunity.
Armenia's premier career festival bringing together job seekers, leading companies, and industry experts for three days of networking and opportunity.
Armenia's premier career festival bringing together job seekers, leading companies, and industry experts for three days of networking and opportunity.
CLIENT
CLIENT
Skill Event Marketing Company
Skill Event Marketing Company
ROLE
ROLE
Lead Designer
Lead Designer
Lead Designer
YEAR
YEAR
2025
2025
LIVE PROJECT
LIVE PROJECT
LIVE PROJECT
BACK
BACK
Brand Identity
Event Design
3D Design
Motion Design
Brand Identity
Event Design
3D Design
Motion Design
VISITORS
VISITORS
15.000+
15.000+
COMPANIES
COMPANIES
150+
150+
SPEAKERS
SPEAKERS
150+
150+
Brand Identity
Brand Identity
Social Media Design
Social Media Design
Video editing
Video editing
Motion Design
3D Stage & Booth Design
Printing Design
Motion Design
3D Stage & Booth Design
Printing Design
Video Editing
Printing Design
Lead
Designer.
Lead
Designer.
Lead
Designer.
I created the complete visual identity for CCF 2025—designing the main key visual, 3D stage structures (main stage, secondary stage, media zone), social media template system, and all motion graphics including opening videos and event navigation animations. Working within the established CCF brand, I developed a fresh design language that made this edition distinct. I supervised one junior designer and delegated templated production work (badges, certificates, scaled social posts) while personally handling all original designs, 3D work, and animations. 8-month timeline with intense final days leading up to the event.
I created the complete visual identity for CCF 2025—designing the main key visual, 3D stage structures (main stage, secondary stage, media zone), social media template system, and all motion graphics including opening videos and event navigation animations. Working within the established CCF brand, I developed a fresh design language that made this edition distinct. I supervised one junior designer and delegated templated production work (badges, certificates, scaled social posts) while personally handling all original designs, 3D work, and animations. 8-month timeline with intense final days leading up to the event.
I created the complete visual identity for CCF 2025—designing the main key visual, 3D stage structures (main stage, secondary stage, media zone), social media template system, and all motion graphics including opening videos and event navigation animations. Working within the established CCF brand, I developed a fresh design language that made this edition distinct. I supervised one junior designer and delegated templated production work (badges, certificates, scaled social posts) while personally handling all original designs, 3D work, and animations. 8-month timeline with intense final days leading up to the event.
my role
my role
my role
categories
categories
Career City Fest's scale demands high-volume production across every touchpoint: social content, large-format print, screens, and multiple venue zones. With 150+ companies and daily content updates, the challenge wasn't just creating the designs—it was structuring a system that freed my time from repetitive production work to focus on high-impact deliverables like 3D stages and motion graphics that external vendors quoted at significant cost.
Career City Fest's scale demands high-volume production across every touchpoint: social content, large-format print, screens, and multiple venue zones. With 150+ companies and daily content updates, the challenge wasn't just creating the designs—it was structuring a system that freed my time from repetitive production work to focus on high-impact deliverables like 3D stages and motion graphics that external vendors quoted at significant cost.
Career City Fest's scale demands high-volume production across every touchpoint: social content, large-format print, screens, and multiple venue zones. With 150+ companies and daily content updates, the challenge wasn't just creating the designs—it was structuring a system that freed my time from repetitive production work to focus on high-impact deliverables like 3D stages and motion graphics that external vendors quoted at significant cost.
Challenge
Challenge
Approach.
Approach.
Approach.
I built a modular template system with clear brand rules, hired a junior designer, and partnered with an external team to handle quantity-based production (scaled social posts, badges, certificates). This automated repetitive work and freed me to focus exclusively on original design, 3D spatial work, and motion graphics—work that was previously outsourced. The result: higher quality output, faster turnaround, and significant cost savings for the company.
I built a modular template system with clear brand rules, hired a junior designer, and partnered with an external team to handle quantity-based production (scaled social posts, badges, certificates). This automated repetitive work and freed me to focus exclusively on original design, 3D spatial work, and motion graphics—work that was previously outsourced. The result: higher quality output, faster turnaround, and significant cost savings for the company.
I built a modular template system with clear brand rules, hired a junior designer, and partnered with an external team to handle quantity-based production (scaled social posts, badges, certificates). This automated repetitive work and freed me to focus exclusively on original design, 3D spatial work, and motion graphics—work that was previously outsourced. The result: higher quality output, faster turnaround, and significant cost savings for the company.
challenge & approach
challenge & approach
Key Visual
& Identity System.
Key Visual
& Identity System.
Key Visual
& Identity System.
showcase
showcase
showcase
I designed the 2025 identity using only CCF's core brand assets: the logo, green color, and typography. The result is minimalistic but memorable, built around a custom Yerevan cityscape illustration that reinforces the "Career CITY" message. The modular system scales seamlessly across all formats while staying instantly recognizable.
I designed the 2025 identity using only CCF's core brand assets: the logo, green color, and typography. The result is minimalistic but memorable, built around a custom Yerevan cityscape illustration that reinforces the "Career CITY" message. The modular system scales seamlessly across all formats while staying instantly recognizable.
I designed the 2025 identity using only CCF's core brand assets: the logo, green color, and typography. The result is minimalistic but memorable, built around a custom Yerevan cityscape illustration that reinforces the "Career CITY" message. The modular system scales seamlessly across all formats while staying instantly recognizable.
main design
partner post
Speaker post
information post 01
battle post
information post 02
Social Media
System.
Social Media
System.
Complete template system for speakers, partners, schedules, and battle posts. Built to solve a critical problem from 2024: the lead designer was a bottleneck. This system enabled our expanded team to produce 15+ posts daily for six months while keeping everything visually consistent.
Complete template system for speakers, partners, schedules, and battle posts. Built to solve a critical problem from 2024: the lead designer was a bottleneck. This system enabled our expanded team to produce 15+ posts daily for six months while keeping everything visually consistent.
showcase
showcase
3D Event
Environment.
3D Event
Environment.
3D Event
Environment.
Designed three spatial zones in Blender: Main Stage, Growth Zone, and Media Zone. The work was technical—exact measurements, lighting specs, LED screen placement and sizing. These weren't just visual concepts but production-ready blueprints that determined feasibility before construction. The final structures were built exactly as designed.
Designed three spatial zones in Blender: Main Stage, Growth Zone, and Media Zone. The work was technical—exact measurements, lighting specs, LED screen placement and sizing. These weren't just visual concepts but production-ready blueprints that determined feasibility before construction. The final structures were built exactly as designed.
Designed three spatial zones in Blender: Main Stage, Growth Zone, and Media Zone. The work was technical—exact measurements, lighting specs, LED screen placement and sizing. These weren't just visual concepts but production-ready blueprints that determined feasibility before construction. The final structures were built exactly as designed.
showcase
showcase
showcase
main stage
media zone
media zone
Growth zone stage
Real Life
Implementation.
Real Life
Implementation.
The identity deployed across the entire event—outdoor placements, venue zones, stage screens, booths, and navigation. Seeing the designs come to life, especially the 3D structures built exactly as designed, and watching 15,000+ people experience the work was the ultimate validation. The branding stayed consistent across every touchpoint.
The identity deployed across the entire event—outdoor placements, venue zones, stage screens, booths, and navigation. Seeing the designs come to life, especially the 3D structures built exactly as designed, and watching 15,000+ people experience the work was the ultimate validation. The branding stayed consistent across every touchpoint.
The identity deployed across the entire event—outdoor placements, venue zones, stage screens, booths, and navigation. Seeing the designs come to life, especially the 3D structures built exactly as designed, and watching 15,000+ people experience the work was the ultimate validation. The branding stayed consistent across every touchpoint.
showcase
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