Visa Cashless Forum
Visa Cashless Forum
Visa Cashless Forum
Visa Cashless Forum is one of Visa’s flagship events in the CISSEE region, focused on the latest trends in the financial sector.
Visa Cashless Forum is one of Visa’s flagship events in the CISSEE region, focused on the latest trends in the financial sector.
CLIENT
CLIENT
Visa
Visa
ROLE
ROLE
ROLE
Lead Designer
Lead Designer
Lead Designer
YEAR
YEAR
2024
2024
LIVE PROJECT
LIVE PROJECT
LIVE PROJECT
BACK
BACK
Event Design
Event Design
3D Design
3D Design
Print Design
Print Design
GUESTS
GUESTS
200+
200+
COMPANIES
COMPANIES
30+
30+
SPEAKERS
SPEAKERS
150+
150+
Event Design
Event Design
Printing Design
Printing Design
3D Stage & Press Wall Design
3D Stage & Press Wall Design
Lead
Designer.
Lead
Designer.
I was the lead designer and the main owner of the event’s visual identity. I created the first approved key visual, built the template system for production, and handled the most critical deliverables, including original concepts, motion assets, and 3D stage/booth applications. I also created reusable templates and handed them off to junior designers to scale production while keeping the system consistent.
I was the lead designer and the main owner of the event’s visual identity. I created the first approved key visual, built the template system for production, and handled the most critical deliverables, including original concepts, motion assets, and 3D stage/booth applications. I also created reusable templates and handed them off to junior designers to scale production while keeping the system consistent.
I was the lead designer and the main owner of the event’s visual identity. I created the first approved key visual, built the template system for production, and handled the most critical deliverables, including original concepts, motion assets, and 3D stage/booth applications. I also created reusable templates and handed them off to junior designers to scale production while keeping the system consistent.
my role
my role
categories
categories
categories
Visa Cashless Forum required a full event visual system for a high-level audience, while staying within Visa’s strict brand guidelines. The identity had to feel formal and credible, but also clearly rooted in Armenia and support the message of the country as a modern, digitally advanced market. It also needed to work consistently across many touchpoints, from the main visual to stage, print, and spatial branding.
Visa Cashless Forum required a full event visual system for a high-level audience, while staying within Visa’s strict brand guidelines. The identity had to feel formal and credible, but also clearly rooted in Armenia and support the message of the country as a modern, digitally advanced market. It also needed to work consistently across many touchpoints, from the main visual to stage, print, and spatial branding.
Challenge
Challenge
Approach.
Approach.
Approach.
I built the visual direction around a minimal composition using Visa’s brand assets, combined with vector illustrations of Yerevan’s most recognizable landmarks. This helped make the event feel locally specific without losing the corporate clarity and premium tone expected from Visa. Alongside the main visual, I developed custom venue mockups, 3D stage visuals, a custom photo zone press wall, and supporting print materials as one unified system.
I built the visual direction around a minimal composition using Visa’s brand assets, combined with vector illustrations of Yerevan’s most recognizable landmarks. This helped make the event feel locally specific without losing the corporate clarity and premium tone expected from Visa. Alongside the main visual, I developed custom venue mockups, 3D stage visuals, a custom photo zone press wall, and supporting print materials as one unified system.
I built the visual direction around a minimal composition using Visa’s brand assets, combined with vector illustrations of Yerevan’s most recognizable landmarks. This helped make the event feel locally specific without losing the corporate clarity and premium tone expected from Visa. Alongside the main visual, I developed custom venue mockups, 3D stage visuals, a custom photo zone press wall, and supporting print materials as one unified system.
challenge & approach
challenge & approach
Key Visual
& Identity System.
Key Visual
& Identity System.
Key Visual
& Identity System.
showcase
showcase
showcase
The key visual combined Visa’s core brand language with a minimal Yerevan skyline, creating an identity that felt both globally consistent and locally specific. Built around clear structure, fixed element placement, and bold typography, it remained recognizable and readable across different formats, from print materials to large-scale venue branding.
The key visual combined Visa’s core brand language with a minimal Yerevan skyline, creating an identity that felt both globally consistent and locally specific. Built around clear structure, fixed element placement, and bold typography, it remained recognizable and readable across different formats, from print materials to large-scale venue branding.
The key visual combined Visa’s core brand language with a minimal Yerevan skyline, creating an identity that felt both globally consistent and locally specific. Built around clear structure, fixed element placement, and bold typography, it remained recognizable and readable across different formats, from print materials to large-scale venue branding.
3D Event
Environment.
3D Event
Environment.
I translated the identity into a 3D event environment across the main stage and custom press wall, focusing on clear sightlines, readable surfaces, and strong brand visibility from different angles. The goal was to make the space feel premium and immersive while keeping the visual language consistent across structures, screens, and physical elements.
I translated the identity into a 3D event environment across the main stage and custom press wall, focusing on clear sightlines, readable surfaces, and strong brand visibility from different angles. The goal was to make the space feel premium and immersive while keeping the visual language consistent across structures, screens, and physical elements.
I translated the identity into a 3D event environment across the main stage and custom press wall, focusing on clear sightlines, readable surfaces, and strong brand visibility from different angles. The goal was to make the space feel premium and immersive while keeping the visual language consistent across structures, screens, and physical elements.
showcase
showcase
main stage
CUSTOM PRESS WALL
Real Life
Implementation.
Real Life
Implementation.
The final identity was implemented across the full event environment, from stage screens and registration zones to badges, awards, and the custom photo area. A key part of the project was making sure the system held up in real conditions, staying clear, consistent, and recognizable across different scales, lighting setups, and physical applications.
The final identity was implemented across the full event environment, from stage screens and registration zones to badges, awards, and the custom photo area. A key part of the project was making sure the system held up in real conditions, staying clear, consistent, and recognizable across different scales, lighting setups, and physical applications.
The final identity was implemented across the full event environment, from stage screens and registration zones to badges, awards, and the custom photo area. A key part of the project was making sure the system held up in real conditions, staying clear, consistent, and recognizable across different scales, lighting setups, and physical applications.
showcase
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